Marketing Automation Blog
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Ensure the Right Contacts are in the Right Journey
How many sales teams have you overheard saying, “Our marketing team is amazing — they have our backs and send us more qualified leads than we know what to do with”?
Follow Up With Inbound Sales Leads
Lesson: Follow Up With Inbound Sales Leads 23% of companies never respond to inbound sales leads. Don’t let these potential buyers fall through the cracks.
Identify Key Audience Segments
Lesson: Identify Key Audience Segments 72% of consumers are frustrated by generic, untargeted marketing. Fix this with smart segmentation. Your contact database is a living, breathing record of the people who engage with your brand or site.
Lifecycle Lead Nurturing
Our lifecycle lead nurturing framework takes a more sophisticated approach. It combines the best practices we’ve learned from a variety of customers and use cases with advanced personalization.
Limit Daily Email Frequency
Lesson: Limit Daily Email Frequency How can you prevent a contact from receiving too many emails on the same day? Leverage these tips to manage your send frequency.
Qualify and Assign Leads to Sales
How many sales teams have you overheard saying, “Our marketing team is amazing — they have our backs and send us more qualified leads than we know what to do with”?
Solve Problems With Proactive Support
Lesson: Solve Problems With Proactive Support Help your customers help themselves with proactive support to grow engagement, loyalty, customer lifetime value, and referrals.
Start Tracking your Visitors Lesson
Our lifecycle lead nurturing framework takes a more sophisticated approach. It combines the best practices we’ve learned from a variety of customers and use cases with advanced personalization.