How To Turn Strangers Into Customers (Webinar Recap)

Brian on 21 st of May 2015

How To Turn Strangers Into Customers (Webinar Recap)

In today’s webinar Autopilot’s CMO Guy Marion, Director of Marketing Sander Zaydman, and CEO Mike Sharkey revealed 7 lead nurturing secrets to turn strangers into customers. Research shows that 30-50% of leads are not ready to buy when they first come into contact with your business, but will be within 12 to 18 months after being nurtured with informative and educational content. Pulling from years of experience and experimentation building relationships with prospective buyers (“leads”) who are not ready to buy yet, Guy and Sander go in-depth about how to apply lead nurturing to your business. Watch the webinar replay here:

In the webinar, you’ll learn about:

  • The “Attract, Acquire, Grow” Framework to turn strangers into loyal customers

  • How to find the gold nuggets in your stagnant marketing list

  • The exact questions you need to ask to deeply understand your target market

  • How to create content that builds trust (and leads to sales)

  • The customer journey stages for ecommerce, consulting, software, and enterprise businesses

  • How to grow your email list with a “lead magnet”

  • Specific strategies to repurpose content you’ve already created

  • The lead nurturing KPIs to focus on to measure your ROI

  • How to build your own lead nurturing machine

Special surprise: At around 20:51, Sander gives a live demo of The Nurture Machine showing how it turns strangers into customers.

The slide deck

Tweetable Takeaways

[tweetthis]Lead nurturing demystified: Build a relationship with your customer by sending useful, well-timed content[/tweetthis]

[tweetthis]A good rule of thumb: if your unsubscribe rate goes over 1%, it’s time to re-evaluate your lead nurturing strategy[/tweetthis]

[tweetthis]Repurpose content you already have and ship it to people’s inboxes with simple, beautiful lead nurturing emails[/tweetthis]

If you are ready to get started with lead nurturing, sign up for a free trial of Autopilot to start turning strangers into customers, automatically. What were your takeaways from the webinar? Do you have any lead nurturing secrets of your own? Let us know in the comments.

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