October 27, 2015
The Love Boat Guide to Customer Engagement [Infographic]
All aboard! Today we set sail for the land of customer admiration. Along the way you’ll discover our latest research findings showing the keys to marketing success: personalization, mutual expectations, and great communication. So sit back, relax, and enjoy the journey….
**Data points to tweet
**
Two-thirds of consumers believe timely responses are the most important factor of modern marketing. Tweet this.
61% of consumers expect brands to demonstrate expert knowledge and support. Tweet this.
49% of consumers want marketing that is personalized to their interests and demographics. Tweet this.
Readers are twice as likely to respond to an email if they feel a personal connection to the sender. Tweet this.
Personalized promotions get 4x the results than generic offers. Tweet this.
Related resources
3 Things Marketers Need to Know to Succeed With Personalization [Research Highlights]
How Narrative Used Personalization to Cut User Onboarding Time in Half [Downloadable Case Study]
Increase Conversions With Personalized Content [Blog Post]