Customer Journey Map
Create personalized customer journey maps by connecting triggers, actions and conditions. Design an entire customer journey that gives you control over your customer’s decision-making process.
Smart Customer Journey Maps
With our blank, drag and drop canvas, create personalized customer journey maps by connecting triggers, actions and conditions. Design an entire customer journey that gives you control over your customer’s decision-making process. Mapping your customer’s experience will help you optimize communication and marketing tactics, building brand loyalty and customer satisfaction.
What is a customer journey map?
A customer journey map is a powerful way of visualizing the customer experience. It tells a story of how your customers move through the marketing and sales funnel, giving you the ability to enhance their user experience at every touchpoint. Customer journey mapping helps address customer pain points and identify new marketing opportunities.
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1
Design your own canvas
Creatively solve problems with simple drag and drop interface
2
Choose a pre-designed template
Get started quickly by selecting a pre-designed customer journey map template and take inspiration from our guidebook of industry-best practices
3
Personalize every journey
The outcome wheel allows you to change the path of the journey based on how users respond
4
Automate customer interactions
Stay connected throughout the entire customer journey with timely emails, SMS, in-app messages, Facebook ads and postcards in the mail
5
Automate marketing operations
Create journeys to automatically complete operational tasks like data maintenance, lead routing, calculating lead scores, or updating fields after specific actions
6
Actions do things
Represented by squares, Actions do things like send an email, add to a custom Facebook Audience, A/B split test, or update a field
7
Conditions check criteria
Represented by octagons, Conditions check whether contacts meet specific criteria. Conditions help you tailor your journey by allowing you to check contact and activity data
