Automate your Facebook audiences
Use Autopilot to create Facebook retargeting campaigns and follow-up with Facebook leads faster than your competitors. Use the drag-and-drop canvas to add and remove contacts from your Facebook audience. After a lead has submitted your Facebook ad form, automate an immediate follow-up journey. Finally, send your leads an autoresponder email or assign them to your sales team.
Facebook retargeting with Autopilot
Facebook retargeting allows marketers to re-engage with people who have visited and interacted with their website. Facebook lead ads are the perfect way to re-engage and make it easy for prospects to submit their information without ever leaving the newsfeed or Facebook page. Marketers use lead ads to collect information about a custom audience and send them valuable content.
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Easily attract new leads
Display Facebook Lead Ads to capture new subscribers, drive content downloads, generate webinar signups, offer discounts, increase demo requests and more.
Use the Facebook Lead Ad Submitted trigger to start your journey. Map your form fields to capture and save contact information to Autopilot.
Simply drag and connect shapes to create a follow-up journey. Automatically add leads to a list, notify your team on Slack or start a nurture campaign whenever the lead ad is submitted.
Personalize the experience
Check if a contact has or has not submitted a specific Facebook Lead Ad to take them on a personal journey based on their behavior.
Segment your audience
Create Smart Segments based on Facebook Lead Ad submissions. Layer additional criteria to populate a precise audience for your next automated journey.