AB Split Testing + Lead Scoring Integration
Use Autopilot to automate and integrate AB Split Testing and Lead Scoring.
Marketing Automation ideas to integrate AB Split Testing and Lead Scoring
Typeform Submitted to AB Split
Amplitude Event to AB Split to Change Score
Removed From List to Change Score
Amplitude Event to Change Score to AB Split
Facebook Lead Ad Submitted to Change Score
Segment Event to AB Split to Change Score
Unsubscribed from Mailchimp Audience to AB Split
Unsubscribed from Mailchimp Audience to AB Split to Change Score
Removed From List to AB Split
HubSpot CRM Contact Field Match to AB Split to Change Score
Unsubscribed from Mailchimp Audience to Change Score
HubSpot CRM Contact Field Match to Change Score
Amplitude Event to AB Split
HubSpot CRM Contact Field Match to AB Split
Removed From List to Change Score to AB Split
Typeform Submitted to Change Score to AB Split
Segment Event to Change Score
Facebook Lead Ad Submitted to AB Split to Change Score
Removed From List to AB Split to Change Score
Segment Event to AB Split
Showing 20 of 28 Marketing Automation ideas using Autopilot's AB Split Testing and Lead Scoring integration.
About AB Split Testing
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in AB Split Testing integration.
Actions
AB Split
Randomly split contacts into two groups.
Change Score
Increases or decrease a number field by a specific amount.
