Forms + Heap + Lead Scoring integration
Use Autopilot to create journeys that use the Forms, Heap and Lead Scoring integrations.
Marketing Automation ideas to integrate Forms, Heap and Lead Scoring.
Heap Event to Has Submitted Form to Change Score
Heap Event to Has Submitted Form to Change Score
Showing 2 journey ideas for Forms, Heap and Lead Scoring
About the Forms integration
Autopilot's form capture is magical. Simply drop our tracking code to capture submissions of your existing forms without lifting another finger. Then automatically add new leads and subscribers to your journeys to ensure no one is left behind.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Forms integration, Heap integration and the Lead Scoring integration.
Journey Triggers
Form Submitted
Add a contact to a journey when they submit a form.
Heap Event
Add a contact to a journey when they perform a Heap event.
Conditions
Has Submitted Form
Check if a contact has previously submitted a specific form.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
