Google Ads + Heap + AB Split Testing integration
Use Autopilot to create journeys that use the Google Ads, Heap and AB Split Testing integrations.
Marketing Automation ideas to integrate Google Ads, Heap and AB Split Testing.
Heap Event to Add to Google Ads Audience to AB Split
Heap Event to Remove from Google Ads Audience to AB Split
Heap Event to AB Split to Add to Google Ads Audience
Heap Event to AB Split to Remove from Google Ads Audience
Heap Event to Add to Google Ads Audience to AB Split
Heap Event to AB Split to Remove from Google Ads Audience
Heap Event to Remove from Google Ads Audience to AB Split
Heap Event to AB Split to Add to Google Ads Audience
Showing 8 journey ideas for Google Ads, Heap and AB Split Testing
About the Google Ads integration
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Google Ads integration, Heap integration and the AB Split Testing integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Journey Actions
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
AB Split
Randomly split contacts into two groups.
