Google Ads + Lead Scoring Integration

Use Autopilot to automate and integrate Google Ads and Lead Scoring.

Marketing Automation ideas to integrate Google Ads and Lead Scoring

Heap Event to Change Score

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New Intercom User to Change Score to Add to Google Ads Audience

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Removed From List to Add to Google Ads Audience to Change Score

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Facebook Lead Ad Submitted to Change Score

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Instapage Form Submitted to Change Score to Add to Google Ads Audience

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Mixpanel Event to Change Score

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Mixpanel Event to Add to Google Ads Audience to Change Score

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Instapage Form Submitted to Add to Google Ads Audience

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Unsubscribed from Mailchimp Audience to Add to Google Ads Audience to Change Score

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Removed From List to Change Score

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New Intercom Lead to Remove from Google Ads Audience to Change Score

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Facebook Lead Ad Submitted to Remove from Google Ads Audience

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Removed From List to Change Score to Remove from Google Ads Audience

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Unsubscribed from Mailchimp Audience to Add to Google Ads Audience

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Heap Event to Change Score

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Mixpanel Event to Remove from Google Ads Audience to Change Score

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Heap Event to Change Score to Add to Google Ads Audience

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Removed From List to Change Score

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Unsubscribed from Mailchimp Audience to Change Score to Add to Google Ads Audience

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Removed From List to Remove from Google Ads Audience to Change Score

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Showing 20 of 144 Marketing Automation ideas using Autopilot's Google Ads and Lead Scoring integration.

About Google Ads

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

About Lead Scoring

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in Google Ads integration.

Actions

Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Change Score
Increases or decrease a number field by a specific amount.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Google Ads and Lead Scoring.