Google Ads + Lead Scoring Integration
Use Autopilot to automate and integrate Google Ads and Lead Scoring.
Marketing Automation ideas to integrate Google Ads and Lead Scoring
Drift Goal Reached to Remove from Google Ads Audience
New Intercom Lead to Change Score
Mixpanel Event to Remove from Google Ads Audience to Change Score
New Wufoo Form Submitted to Change Score
New Intercom Lead to Add to Google Ads Audience to Change Score
Drift Goal Reached to Remove from Google Ads Audience to Change Score
Drift Goal Reached to Remove from Google Ads Audience to Change Score
Facebook Lead Ad Submitted to Change Score to Remove from Google Ads Audience
Mixpanel Event to Change Score
New Wufoo Form Submitted to Change Score to Remove from Google Ads Audience
New Wufoo Form Submitted to Change Score
Drift Goal Reached to Change Score
New Wufoo Form Submitted to Remove from Google Ads Audience
Recurly Subscription to Change Score to Remove from Google Ads Audience
Field Match to Change Score
Drift Goal Reached to Change Score
Facebook Lead Ad Submitted to Change Score to Add to Google Ads Audience
Drift Goal Reached to Change Score
Field Match to Change Score
Field Match to Add to Google Ads Audience to Change Score
Showing 20 of 96 Marketing Automation ideas using Autopilot's Google Ads and Lead Scoring integration.
About Google Ads
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Google Ads integration.
Actions
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Change Score
Increases or decrease a number field by a specific amount.
