Google Ads + Lead Scoring Integration
Use Autopilot to automate and integrate Google Ads and Lead Scoring.
Marketing Automation ideas to integrate Google Ads and Lead Scoring
Unsubscribed from Mailchimp Audience to Add to Google Ads Audience
Drift Goal Reached to Add to Google Ads Audience to Change Score
New Intercom Lead to Remove from Google Ads Audience
Mixpanel Event to Change Score to Remove from Google Ads Audience
Salesforce Campaign Trigger to Add to Google Ads Audience to Change Score
Mixpanel Event to Remove from Google Ads Audience to Change Score
LiveChat Tag to Change Score to Remove from Google Ads Audience
LiveChat Tag to Remove from Google Ads Audience
Heap Event to Remove from Google Ads Audience
Instapage Form Submitted to Remove from Google Ads Audience
LiveChat Tag to Remove from Google Ads Audience to Change Score
Drift Goal Reached to Change Score
Heap Event to Change Score to Remove from Google Ads Audience
Page Visited to Change Score
Salesforce Campaign Trigger to Change Score
SurveyMonkey Survey Response to Add to Google Ads Audience
Delighted NPS Response to Add to Google Ads Audience to Change Score
Heap Event to Add to Google Ads Audience to Change Score
SurveyMonkey Survey Response to Change Score
Instapage Form Submitted to Remove from Google Ads Audience to Change Score
Showing 20 of 208 Marketing Automation ideas using Autopilot's Google Ads and Lead Scoring integration.
About Google Ads
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Google Ads integration.
Actions
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Change Score
Increases or decrease a number field by a specific amount.
