Google Ads + Lead Scoring + Forms integration

Use Autopilot to create journeys that use the Google Ads, Lead Scoring and Forms integrations.

Marketing Automation ideas to integrate Google Ads, Lead Scoring and Forms.

Form Submitted to Add to Google Ads Audience to Change Score

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Form Submitted to Remove from Google Ads Audience to Change Score

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Form Submitted to Change Score to Add to Google Ads Audience

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Form Submitted to Change Score to Remove from Google Ads Audience

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Form Submitted to Remove from Google Ads Audience to Change Score

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Form Submitted to Change Score to Remove from Google Ads Audience

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Form Submitted to Add to Google Ads Audience to Change Score

Try this free

Form Submitted to Change Score to Add to Google Ads Audience

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Showing 8 journey ideas for Google Ads, Lead Scoring and Forms

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Forms integration

Autopilot's form capture is magical. Simply drop our tracking code to capture submissions of your existing forms without lifting another finger. Then automatically add new leads and subscribers to your journeys to ensure no one is left behind.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Google Ads integration, Lead Scoring integration and the Forms integration.

Journey Triggers

Form Submitted
Add a contact to a journey when they submit a form.

Conditions

Has Submitted Form
Check if a contact has previously submitted a specific form.

Journey Actions

Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Change Score
Increases or decrease a number field by a specific amount.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Google Ads, Lead Scoring and Forms.