Heap + Lead Scoring Integration
Use Autopilot to automate and integrate Heap and Lead Scoring.
Marketing Automation ideas to integrate Heap and Lead Scoring
Heap Event to AB Split to Change Score
Heap Event to Change Score
Heap Event to Change Score
Amplitude Event to Change Score
Heap Event to Change Score to Create Salesforce Opportunity
Heap Event to Has Visited Page to Change Score
Mixpanel Event to Change Score
Heap Event to Change Score to AB Split
Heap Event to Change Score to AB Split
Heap Event to Has Submitted Wufoo Form to Change Score
Heap Event to Change Score to Assign Salesforce Lead
Heap Event to Has Submitted Wufoo Form to Change Score
Heap Event to Change Score
Heap Event to Change Score
Heap Event to Change Score to Update Salesforce Field
Heap Event to Change Score to Send Twilio SMS
Heap Event to Change Score
Heap Event to Has Submitted Form to Change Score
Segment Event to Change Score
Heap Event to Create Salesforce Opportunity to Change Score
Showing 20 of 106 Marketing Automation ideas using Autopilot's Heap and Lead Scoring integration.
About Heap
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Heap integration.
Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Actions
Change Score
Increases or decrease a number field by a specific amount.
