Lead Scoring + AB Split Testing + Custom Fields integration
Use Autopilot to create journeys that use the Lead Scoring, AB Split Testing and Custom Fields integrations.
Marketing Automation ideas to integrate Lead Scoring, AB Split Testing and Custom Fields.
Field Match to Change Score to AB Split
Field Match to AB Split to Change Score
Field Match to AB Split to Change Score
Field Match to Change Score to AB Split
Showing 4 journey ideas for Lead Scoring, AB Split Testing and Custom Fields
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, AB Split Testing integration and the Custom Fields integration.
Journey Triggers
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
Update Field
Update a field to a specific value.
