Lead Scoring + AB Split Testing + Page Visit Tracking integration
Use Autopilot to create journeys that use the Lead Scoring, AB Split Testing and Page Visit Tracking integrations.
Marketing Automation ideas to integrate Lead Scoring, AB Split Testing and Page Visit Tracking.
Page Visited to Change Score to AB Split
Page Visited to AB Split to Change Score
Page Visited to AB Split to Change Score
Page Visited to Change Score to AB Split
Showing 4 journey ideas for Lead Scoring, AB Split Testing and Page Visit Tracking
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Page Visit Tracking integration
Track what leads and customers do on your website, landing pages, store, blog, knowledge base or app. Then trigger journeys using these activities.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, AB Split Testing integration and the Page Visit Tracking integration.
Journey Triggers
Page Visited
Add a contact to a journey when they visit a specific page, or a page that meets some other criteria (e.g. contains a particular word).
Conditions
Has Visited Page
Check if a contact has visited a specific page, or a page that meets some other criteria (e.g. contains a particular word).
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
