Lead Scoring + AB Split Testing + Smart Segments integration
Use Autopilot to create journeys that use the Lead Scoring, AB Split Testing and Smart Segments integrations.
Marketing Automation ideas to integrate Lead Scoring, AB Split Testing and Smart Segments.
Smart Segment Trigger to Change Score to AB Split
Smart Segment Trigger to AB Split to Change Score
Smart Segment Trigger to AB Split to Change Score
Smart Segment Trigger to Change Score to AB Split
Showing 4 journey ideas for Lead Scoring, AB Split Testing and Smart Segments
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Smart Segments integration
Targeting the right people with the right message has never been this easy. Easily segment and engage your leads and customers based on any combination of field values, behaviors, list memberships and much more. Add them to journeys automatically when they meet your criteria.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, AB Split Testing integration and the Smart Segments integration.
Journey Triggers
Smart Segment Trigger
Add contacts on a smart segment to a journey.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
