Lead Scoring + Autopilot API + AB Split Testing integration
Use Autopilot to create journeys that use the Lead Scoring, Autopilot API and AB Split Testing integrations.
Marketing Automation ideas to integrate Lead Scoring, Autopilot API and AB Split Testing.
API Trigger to Change Score to AB Split
API Trigger to AB Split to Change Score
API Trigger to Change Score to AB Split
API Trigger to AB Split to Change Score
Showing 4 journey ideas for Lead Scoring, Autopilot API and AB Split Testing
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Autopilot API integration
The Autopilot REST API allows you to send contacts from Autopilot to your app, add contacts from your app into Autopilot, trigger Autopilot journeys from your app, keep unsubscribes in sync between Autopilot and your app, enhance contact profiles with custom fields and data from your app and get data from your app into and out of Salesforce using Autopilot's native integration.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Autopilot API integration and the AB Split Testing integration.
Journey Triggers
API Trigger
Add a contact to a journey using a custom API call.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
