Lead Scoring + Google Ads + Salesforce integration

Use Autopilot to create journeys that use the Lead Scoring, Google Ads and Salesforce integrations.

Marketing Automation ideas to integrate Lead Scoring, Google Ads and Salesforce.

Salesforce Campaign Trigger to Change Score to Add to Google Ads Audience

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Salesforce Campaign Trigger to Change Score to Remove from Google Ads Audience

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Salesforce Campaign Trigger to Add to Google Ads Audience to Change Score

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Salesforce Campaign Trigger to Remove from Google Ads Audience to Change Score

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Salesforce Field Changed to Change Score to Add to Google Ads Audience

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Salesforce Field Changed to Change Score to Remove from Google Ads Audience

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Salesforce Field Changed to Add to Google Ads Audience to Change Score

Try this free

Salesforce Field Changed to Remove from Google Ads Audience to Change Score

Try this free

Salesforce Field Changed to Add to Google Ads Audience to Change Score

Try this free

Salesforce Campaign Trigger to Change Score to Remove from Google Ads Audience

Try this free

Salesforce Field Changed to Change Score to Add to Google Ads Audience

Try this free

Salesforce Field Changed to Remove from Google Ads Audience to Change Score

Try this free

Salesforce Campaign Trigger to Remove from Google Ads Audience to Change Score

Try this free

Salesforce Field Changed to Change Score to Remove from Google Ads Audience

Try this free

Salesforce Campaign Trigger to Change Score to Add to Google Ads Audience

Try this free

Salesforce Campaign Trigger to Add to Google Ads Audience to Change Score

Try this free

Showing 16 journey ideas for Lead Scoring, Google Ads and Salesforce

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

About the Salesforce integration

Align sales and marketing with Autopilot's best-in-class Salesforce integration. Sync data bi-directionally, map custom fields, assign leads and trigger journeys based on lead status, campaign status and more.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Lead Scoring integration, Google Ads integration and the Salesforce integration.

Journey Triggers

Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.
Salesforce Field Changed
Add a contact to a journey when a particular Salesforce field meets your criteria (e.g. contains a particular word).

Conditions

Check Salesforce Field
Check if a Salesforce field is a specific value, or meets some other criteria (e.g. contains a particular word).
Check Salesforce Campaign Member Status
Check if a lead or contact has a specific status on a campaign.

Journey Actions

Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Set Salesforce Campaign Member Status
Set a lead or contact's status on a Salesforce campaign.
Add Salesforce Task
Create a contextual Salesforce task.
Assign Salesforce Lead to Group
Randomly assign a lead in Salesforce from a group that you define, and set their lead source and lead status.
Update Salesforce Field
Update a Salesforce field to a specific value.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Lead Scoring, Google Ads and Salesforce.