Lead Scoring + Google Ads + Segment integration

Use Autopilot to create journeys that use the Lead Scoring, Google Ads and Segment integrations.

Marketing Automation ideas to integrate Lead Scoring, Google Ads and Segment.

Segment Event to Change Score to Add to Google Ads Audience

Try this free

Segment Event to Change Score to Remove from Google Ads Audience

Try this free

Segment Event to Add to Google Ads Audience to Change Score

Try this free

Segment Event to Remove from Google Ads Audience to Change Score

Try this free

Segment Event to Change Score to Remove from Google Ads Audience

Try this free

Segment Event to Change Score to Add to Google Ads Audience

Try this free

Segment Event to Add to Google Ads Audience to Change Score

Try this free

Segment Event to Remove from Google Ads Audience to Change Score

Try this free

Showing 8 journey ideas for Lead Scoring, Google Ads and Segment

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

About the Segment integration

Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Lead Scoring integration, Google Ads integration and the Segment integration.

Journey Triggers

Segment Event
Add a contact to a journey when they perform a Segment event.

Journey Actions

Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
Send Segment Event
Send a contextual Segment Event.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Lead Scoring, Google Ads and Segment.