Lead Scoring + Help Scout + Google Ads integration

Use Autopilot to create journeys that use the Lead Scoring, Help Scout and Google Ads integrations.

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Marketing Automation ideas to integrate Lead Scoring, Help Scout and Google Ads.

Help Scout Create Conversation to Change Score to Add to Google Ads Audience

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Help Scout Create Conversation to Add to Google Ads Audience to Change Score

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Help Scout Tag to Change Score to Remove from Google Ads Audience

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Help Scout Satisfaction Rating to Add to Google Ads Audience to Change Score

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Help Scout Create Conversation to Remove from Google Ads Audience to Change Score

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Help Scout Satisfaction Rating to Remove from Google Ads Audience to Change Score

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Help Scout Create Conversation to Change Score to Remove from Google Ads Audience

Try this free

Help Scout Satisfaction Rating to Change Score to Remove from Google Ads Audience

Try this free

Help Scout Tag to Add to Google Ads Audience to Change Score

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Help Scout Tag to Remove from Google Ads Audience to Change Score

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Help Scout Tag to Change Score to Add to Google Ads Audience

Try this free

Help Scout Satisfaction Rating to Change Score to Add to Google Ads Audience

Try this free

Showing 12 journey ideas for Lead Scoring, Help Scout and Google Ads

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Help Scout integration

Help Scout makes excellent customer service achievable for companies of all sizes. The Autopilot and Help Scout integration allows you to display customer information directly in Help Scout. Shapes allow you to create new tickets in journeys and trigger new journeys when conversations are tagged.

About the Google Ads integration

Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Lead Scoring integration, Help Scout integration and the Google Ads integration.

Journey Triggers

Help Scout Tag
Trigger when a new tag is added to a Help Scout conversation.
Help Scout Satisfaction Rating
Triggers when a conversation has a satisfaction rating.
Help Scout Create Conversation
Creates a new Help Scout conversation.

Journey Actions

Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Lead Scoring, Help Scout and Google Ads.