Lead Scoring + Salesforce + AB Split Testing integration

Use Autopilot to create journeys that use the Lead Scoring, Salesforce and AB Split Testing integrations.

Marketing Automation ideas to integrate Lead Scoring, Salesforce and AB Split Testing.

Salesforce Campaign Trigger to Change Score to AB Split

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Salesforce Campaign Trigger to AB Split to Change Score

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Salesforce Field Changed to Change Score to AB Split

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Salesforce Field Changed to AB Split to Change Score

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Salesforce Campaign Trigger to Add Salesforce Task to Change Score

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Salesforce Field Changed to Assign Salesforce Lead to Change Score

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Salesforce Field Changed to Change Score to Assign Salesforce Lead to Group

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Salesforce Campaign Trigger to Assign Salesforce Lead to Group to Change Score

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Salesforce Campaign Trigger to Check Salesforce Campaign Member Status to Change Score

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Salesforce Field Changed to Check Salesforce Field to Change Score

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Salesforce Campaign Trigger to Create Salesforce Opportunity to Change Score

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Salesforce Campaign Trigger to Change Score to AB Split

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Salesforce Field Changed to Check Salesforce Campaign Member Status to Change Score

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Salesforce Field Changed to Add Salesforce Task to Change Score

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Salesforce Field Changed to Change Score to Create Salesforce Opportunity

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Salesforce Field Changed to Change Score to AB Split

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Salesforce Campaign Trigger to Check Salesforce Field to Change Score

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Salesforce Campaign Trigger to Change Score to Add Salesforce Task

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Salesforce Field Changed to AB Split to Change Score

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Salesforce Campaign Trigger to Change Score to Update Salesforce Field

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Salesforce Field Changed to Change Score to Update Salesforce Field

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Salesforce Field Changed to Change Score to Assign Salesforce Lead

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Salesforce Field Changed to Create Salesforce Opportunity to Change Score

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Salesforce Campaign Trigger to Change Score to Assign Salesforce Lead to Group

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Showing 24 journey ideas for Lead Scoring, Salesforce and AB Split Testing

About the Lead Scoring integration

Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.

About the Salesforce integration

Align sales and marketing with Autopilot's best-in-class Salesforce integration. Sync data bi-directionally, map custom fields, assign leads and trigger journeys based on lead status, campaign status and more.

About the AB Split Testing integration

AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.

Create your own marketing automation journey

Using Triggers, Actions and Conditions included in the Lead Scoring integration, Salesforce integration and the AB Split Testing integration.

Journey Triggers

Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.
Salesforce Field Changed
Add a contact to a journey when a particular Salesforce field meets your criteria (e.g. contains a particular word).

Conditions

Check Salesforce Field
Check if a Salesforce field is a specific value, or meets some other criteria (e.g. contains a particular word).
Check Salesforce Campaign Member Status
Check if a lead or contact has a specific status on a campaign.

Journey Actions

Change Score
Increases or decrease a number field by a specific amount.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Set Salesforce Campaign Member Status
Set a lead or contact's status on a Salesforce campaign.
Add Salesforce Task
Create a contextual Salesforce task.
Assign Salesforce Lead to Group
Randomly assign a lead in Salesforce from a group that you define, and set their lead source and lead status.
Update Salesforce Field
Update a Salesforce field to a specific value.
AB Split
Randomly split contacts into two groups.

What is Autopilot?

Simple and visual customer journey marketing software you’ll love.

Automate your marketing & grow your business. With Autopilot follow up new leads, nurture existing leads, send messages on every channel and automate your marketing with simple and visual customer journey marketing software. It’s as easy as dragging and dropping Triggers, Actions and Conditions to automate your marketing. Best of all Autopilot integrates and automates the applications you’re already using like Lead Scoring, Salesforce and AB Split Testing.