Segment + Heap + AB Split Testing integration
Use Autopilot to create journeys that use the Segment, Heap and AB Split Testing integrations.
Marketing Automation ideas to integrate Segment, Heap and AB Split Testing.
Heap Event to Send Segment Event to AB Split
Heap Event to AB Split to Send Segment Event
Heap Event to Send Segment Event to AB Split
Heap Event to AB Split to Send Segment Event
Showing 4 journey ideas for Segment, Heap and AB Split Testing
About the Segment integration
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Segment integration, Heap integration and the AB Split Testing integration.
Journey Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Heap Event
Add a contact to a journey when they perform a Heap event.
Journey Actions
Send Segment Event
Send a contextual Segment Event.
AB Split
Randomly split contacts into two groups.
