Segment + Lead Scoring + Custom Fields integration
Use Autopilot to create journeys that use the Segment, Lead Scoring and Custom Fields integrations.
Marketing Automation ideas to integrate Segment, Lead Scoring and Custom Fields.
Segment Event to Change Score to Update Field
Segment Event to Update Field to Change Score
Segment Event to Check Field to Change Score
Field Match to Send Segment Event to Change Score
Field Match to Change Score to Send Segment Event
Segment Event to Update Field to Change Score
Segment Event to Send Segment Event to Change Score
Field Match to Change Score to Send Segment Event
Segment Event to Change Score to Update Field
Segment Event to Check Field to Change Score
Segment Event to Change Score to Send Segment Event
Field Match to Send Segment Event to Change Score
Showing 12 journey ideas for Segment, Lead Scoring and Custom Fields
About the Segment integration
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Segment integration, Lead Scoring integration and the Custom Fields integration.
Journey Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
Send Segment Event
Send a contextual Segment Event.
Change Score
Increases or decrease a number field by a specific amount.
Update Field
Update a field to a specific value.
