Segment + Lead Scoring + Google Ads integration
Use Autopilot to create journeys that use the Segment, Lead Scoring and Google Ads integrations.
Marketing Automation ideas to integrate Segment, Lead Scoring and Google Ads.
Segment Event to Change Score to Add to Google Ads Audience
Segment Event to Change Score to Remove from Google Ads Audience
Segment Event to Add to Google Ads Audience to Change Score
Segment Event to Remove from Google Ads Audience to Change Score
Segment Event to Add to Google Ads Audience to Change Score
Segment Event to Change Score to Remove from Google Ads Audience
Segment Event to Change Score to Send Segment Event
Segment Event to Change Score to Add to Google Ads Audience
Segment Event to Remove from Google Ads Audience to Change Score
Segment Event to Send Segment Event to Change Score
Showing 10 journey ideas for Segment, Lead Scoring and Google Ads
About the Segment integration
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Google Ads integration
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Segment integration, Lead Scoring integration and the Google Ads integration.
Journey Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Journey Actions
Send Segment Event
Send a contextual Segment Event.
Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
