Twilio + Heap + Lead Scoring integration
Use Autopilot to create journeys that use the Twilio, Heap and Lead Scoring integrations.
Marketing Automation ideas to integrate Twilio, Heap and Lead Scoring.
Heap Event to Send Twilio SMS to Change Score
Heap Event to Change Score to Send Twilio SMS
Heap Event to Send Twilio SMS to Change Score
Heap Event to Change Score to Send Twilio SMS
Showing 4 journey ideas for Twilio, Heap and Lead Scoring
About the Twilio integration
Create a multi-channel customer journey with personalized SMS messages. Use Autopilot's powerful conversational SMS features to capture replies, automate responses based on those replies (e.g. "yes" or "no") and trigger journeys based on incoming SMS messages (e.g. "subscribe"). There is simply no better way to automate SMS.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Twilio integration, Heap integration and the Lead Scoring integration.
Journey Triggers
Twilio SMS Received
Add a contact to a journey when they SMS a keyword (e.g. "subscribe") to a number or messaging service.
Heap Event
Add a contact to a journey when they perform a Heap event.
Journey Actions
Send Twilio SMS
Send a contact a personalized SMS. Capture replies and send follow-up messages based on their contents.
Change Score
Increases or decrease a number field by a specific amount.
