AB split test Facebook Ads

Increase the conversion rate of your Facebook Ads by running an AB split test.

About this template

This journey allows you to conduct an AB split test of Facebook Ads by splitting up a list into two Facebook Custom Audiences which can then be targeted with a variation of the same ad. We recommend using a list that represents a portion of your primary list. It's a simple but effective way to run an experiment on how elements of your Facebook Ad (e.g. its copy or image) affect its performance. For example, you may have a hunch that including social proof in your ad, such as a testimonial, will increase its conversion rate (which is often does), but you want to know for sure. Once you have the data you can take action, and display the winning ad to a larger portion of your list.
Tags: Customer Acquisition, Software as a Service (SaaS), B2B Marketing, Lead Generation, and Lead Nurturing
Integrations: Facebook

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.
AB Split
Randomly split contacts into two groups.

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