Cart Abandonment & Recovery

Remind customers of their abandoned cart and incentivise their purchase.

About this template

This Cart Abandonment & Recovery journey gives you the ability to automate reminders and incentives for your customers who haven’t completed their order, and bring them back to your website, to recover their cart.
Tags: E-commerce, Customer Retention, and Success with Autopilot
Integrations: Facebook

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Has Visited Page
Check if a contact has visited a specific page, or a page that meets some other criteria (e.g. contains a particular word).


Send Email
Send a contact a personalized marketing or transactional email.
Remove From List
Remove a contact from a list.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.
Remove From Facebook Custom Audience
Remove a contact from a Facebook Custom Audience.
Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.
AB Split
Randomly split contacts into two groups.

More marketing automation templates

What’s Autopilot? Watch this video to learn more.