Re-Engaging Customers Who Recently Purchased

Encourage customers to purchase from you again.

About this template

This journey is designed to reach out to customers that have previously purchased from your website, and re-engage them with content that will sway them to purchase again.
Tags: E-commerce, Success with Autopilot, and Lead Nurturing

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.
Smart Segment Trigger
Add contacts on a smart segment to a journey.


Check Email Status
Check whether a contact has interacted with an email in a specific way (e.g. opened or clicked it).
Is on List or Segment
Check if a contact is on a specific list or smart segment.


Send Email
Send a contact a personalized marketing or transactional email.
Update Field
Update a field to a specific value.
Change Score
Increases or decrease a number field by a specific amount.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.

More marketing automation templates

What’s Autopilot? Watch this video to learn more.