About this template
This journey sends an SMS AB split test to a list. We recommend using a list that represents a portion of your primary list. It's a simple but effective way to run an experiment on how message copy impacts an SMS' performance. For example, you may have a hunch that personalizing a message by starting with a person's name may boost response rates (which is often does), but you want to know for sure. Once you have the data you can take action, and send the winning SMS to a larger portion of your list.
Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.