Basic lead nurturing

A simple drip email campaign that includes outreach from sales for engaged contacts.

About this template

A simple email drip campaign that allows you to lead contacts down a path with four emails. When a contact clicks one of those messages, they are sent another email prompting them to engage with sales or make a purchase.
Tags: Autopilot Journeys, Marketing Automation Basics, Agencies, B2B Marketing, Education, Software as a Service (SaaS), Bloggers, and Lead Generation

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.
Smart Segment Trigger
Add contacts on a smart segment to a journey.


Add to List
Add a contact to a list.
Send Email
Send a contact a personalized marketing or transactional email.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.

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