Send a targeted follow up email when someone clicks a specific link in an email

Send a personalized, targeted follow up email to leads that click a specific call to action in an email.

About this template

This journey allows you to send a personalized, targeted follow up email to contacts that click a specific link in an email. This is perfect for situations where you want a follow up email to be more personalized based on what a lead or customer is most interested in. For example, in this journey leads who visit your pricing page are sent a personalized email from a sales person with more information regarding pricing. On the List Trigger, select the contact list you'd like to email. You could also use a different trigger if you wish. Configure your initial and follow up emails. Ensure that the follow up email includes custom content based on the call to action. Finally, on the Has Visited Page condition, enter the URL of the link you wish to target. Each independent link in your email, if clicked, will send the contact down the "On Click" path. The Has Visited Page condition will then check if they have visited the link you entered. Note that there's no need to have the tracking code on a page for this to work. When a contact clicks through to a web page from an email link it is counted as a page visit. Autopilot makes creating beautiful, responsive emails simple. It comes with built-in email templates ready to use, or create your own from scratch using drag and drop.
Tags: Customer Acquisition, Customer Onboarding, B2B Marketing, Software as a Service (SaaS), Lead Generation, and Lead Nurturing

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Has Visited Page
Check if a contact has visited a specific page, or a page that meets some other criteria (e.g. contains a particular word).


Send Email
Send a contact a personalized marketing or transactional email.

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