Send an email newsletter

Send an email newsletter to a list and follow up people who don't open after the first send.

About this template

Newsletters are a tried and tested way of staying in touch often with customers. Just make sure people actually want to receive your newsletter before you start sending them by complying with clear opt-in regulations. So why create a journey to send a newsletter? You spend a lot of time curating and finding the best content for your loyal subscribers, but more than likely only 30-40% of them will actually open and read it! This journey ensures you engage more of your subscribers with your hard work.
Tags: Customer Retention, Newsletters, Marketing Automation Basics, Bloggers, B2B Marketing, and Service Providers

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey


List Trigger
Add contacts on a list to a journey.


Send Email
Send a contact a personalized marketing or transactional email.
Add Delay
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.

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What’s Autopilot? Watch this video to learn more.