Nurture leads that respond to a Salesforce campaign

Increase your conversion rate by nurturing leads who respond to your Salesforce campaigns.

About this template

Do you use Salesforce campaigns? If so, you might be guilty of investing a lot of time and money in getting people to respond to your campaign, only to be caught flat-footed when they do. When someone responds to your campaign you need to act fast to increase your chance of converting the lead. Autopilot's Salesforce integration makes this easy thanks to the Salesforce Campaign Trigger. You can add Salesforce leads or contacts to journeys based on their campaign membership and campaign status. This allows you to build journeys like this one which are designed to nurture leads who respond to your Salesforce campaign. It also notifies your team via Slack, and creates a task in Salesforce, to ensure your team springs to action and leaves no lead behind.
Tags: Customer Acquisition and Salesforce Marketing Automation
Integrations: Salesforce, Slack

About Autopilot

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey. Using Triggers, Actions and Conditions design highly personal and contextual marketing automation journeys. Autopilot’s marketing automation software is free for 30 days and plans start at just $49/month.

Shapes used in this journey

Triggers

Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.

Actions

Add to List
Add a contact to a list.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Send Slack Message
Send a contextual Slack message to a Slack channel.
Send Email
Send a contact a personalized marketing or transactional email.

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What’s Autopilot? Watch this video to learn more.