Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Is on List or Segment
Check if a contact is on a specific list or smart segment.
Send a contact a personalized marketing or transactional email.
Send Twilio SMS
Send a contact a personalized SMS. Capture replies and send follow-up messages based on their contents.
Add Salesforce Task
Create a contextual Salesforce task.
Show Headsup Message
Show a contact a personalized message on a website, landing page, blog or inside an app.
Wait a specific number of minutes, hours, days or weeks before moving to the next shape.