October 18, 2018
Customer Journey Map Templates
Take inspiration from our hand-crafted and industry-best marketing automation templates.
Whether you’re new to marketing automation or you’re a seasoned expert, it’s crucial to stay on top of the trends. To continually improve the design of your customer journeys, our team at Autopilot has curated a list of top-performing journeys. We’ve done the hard work for you so your team can hit the ground running.
Here are five marketing automation templates that you can implement straight away:
Reach out to hot leads who visit your pricing page
Contacting prospects who visit your pricing page should be a critical step in your marketing automation strategy. The window to reach out to these “hot leads” is short and can be as small as an hour. So, needless to say, time is of the essence.
According to the Harvard Business Review, contacting a prospect within an hour of receiving a query increases your chances of having a meaningful conversation by seven times. However, when it comes down to the wire, only 37 percent of companies respond to prospects within this timeframe.
To ensure that you never miss contacting a lead again, use our template featured below.
When a prospect visits your pricing page more than once in a 30-day period, you can automatically send them a sales outreach. This page visit sparks a journey that changes a prospect’s lead score, sends sales an email or slack message, and then triggers an outreach journey to your now, hot lead.
The journey includes a series of email and headsup messages to encourage leads to take action. As you can see in the template, there’s an extra square for you to add your own actions and build the journey out further, depending on your business needs.
Capture new leads with SMS
By design, text messages are simple, short and quick. In comparison with email, the read and response rate of SMS is four times faster than email. According to Twilio, 96 percent of text messages are read within three minutes of delivery and 90 percent within three seconds.
Marketers are now relying on SMS integration to generate leads and engage in two-way conversations with their customers.
To ensure you follow-up with leads via text message, we’ve created a new lead SMS journey.
Before you start, create a Twilio account to enable SMS integration. By placing a number within the advertisement, you can capture leads from billboards, bus ads, physical stores or events. Of course, other forms of outreach are also important. So, be sure to use more than one contact channel when developing your marketing and sales lead generation campaigns.
To learn more about conversational marketing and how to integrate SMS, read our Twilio integration post.
Send a gated piece of content
Gated content is used to generate leads and encourage customers to take further action with a brand, product or service. This content is offered exclusively to your most valued customers by exchanging content for the personal information of your prospect.
There are many journeys a customer may take before they make a purchase with your company. These journeys are best nurtured with a variety of content some of it free and others restricted.
To send a gated piece of content to your valued customers, we’ve designed an easy-to-implement customer journey template.
Use this template to capture a gated content form, send the gated piece of content to new leads and then assign those leads to your sales team. The template looks at two journeys a lead may take. Some may download the content you’ve sent them, and others may ignore it. For those who ignore it, there are a series of follow-up messages you can create that may entice them to engage. For those who download your contact, it’s crucial to alert your sales team of their interest.
To learn more about gated content strategies read our 10 examples of gated content.
Assign LiveChat leads to sales
Did you know that you can increase customer satisfaction with your product or support team by offering a live chat service? According to Zendesk, 92 percent of customers are satisfied when they use a live chat feature. This level of satisfaction surpasses other communication options like voice, email, web form and social media.
LiveChat is just one of many online chat applications used by sales, support, and marketing teams. In 150 countries around the world, LiveChat serves 22,000 customers, including the customers of Autopilot.
We’ve created a customer journey template to showcase how to automate follow-up journeys after real-time, LiveChat conversations.
When having a conversation with a visitor on LiveChat, you may discover that this person is indeed a sales opportunity. By using the correct tags, the journey helps a sales or support team members efficiently follow-up with leads.
Learn more about how to use the LiveChat integration here.
Follow-up Typeform submissions
Capturing data is one of the most important things a marketer can do. A leads information provides the starting point of every customer journey. Integrating a web form like Typeform allows marketers to create a personalized conversation with their leads and shows that they’re humans behind the screen.
According to Manifest, 81 percent of people have abandoned an online form after filling out the first section. With forms, you want to ensure that your leads not only fill them out but proceed to the next step.
To improve the web form follow-up process, we’ve designed a template you can use straight away.
Use this template to follow-up with new leads and capture more customers using Typeform and Facebook Ads. For this journey, you’ll need to set up a Typeform account, so follow these instructions.
To further optimize your web forms, read our post: Dos and Dont’s of Designing Web Forms.
Get a head start on your marketing automation and choose from a range of pre-designed customer journey templates. Learn more about how Autopilot helps you build and publish high-performing journeys that attract, nurture and convert leads.
