About
Custom Fields
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
About
Wufoo
Wufoo is an online HTML form builder that helps anyone create beautiful contact forms, online surveys and event registrations without writing a single line of code.
Autopilot has this same capability with Capture forms. These can automatically submit leads into playbooks so you can follow up with email marketing campaigns and segment your customers based on their responses.