Marketing Automation Blog
All the growth hacking posts
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Why everyone should track website visitors
To hyper-personalize the experience users have with your website, you need to treat every visitor as a customer, rather than a stranger.
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Popular articles
Last-minute tips to boost Black Friday sales for online retailers
We present 5 tips to help you maximize the potential of this holiday season in the lead-up to Black Friday.
The Marketing Funnel Explained From Top to Bottom
You might call it a “conversion funnel” or a “sales funnel,” or a number of other names -- but if you’re part of a business that relies on customers to grow, then you have a funnel.
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Successfully market to your global audience
If your company serves customers across the world, you’ll be familiar with sending your emails out in different timezones. But how do you know you’ve got the right timezone or location for each contact?
Win back inactive customers: don’t spend 5x more money on acquiring new customers
Up to 50% of your existing e-commerce customer base could be inactive. Let's look at how you should targeting dormant customers who are no longer opening your emails or engaging with your business.
9 Online Startup Communities and Growth Hacking Networks You Didn't Know About
Are you a startup fanatic? Do you drive your friends crazy talking about your next big idea? Then check out these nine online startup communities because you’ll fit right in.
Digital trends in the COVID economy - what marketers need to know
In order to navigate through the impact of the coronavirus, businesses have turned to technology, creating a rapid acceleration in the number of organisations undertaking a digital transformation, and opening up new opportunities for marketers.
Using personalized pop-ups for particular promotions
Pop-ups are a great way to reach out and capture contacts who exhibit particular behaviour on your website.
E-commerce update: what you need to know from Shopify’s Q2 Report
Shopify’s Q2 report boasts some impressive results, so we've compiled all the facts into one easy to understand article.
