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How to effectively sort contacts from gated content
If you’re promoting a new piece of gated content, you need an efficient way to collect and sort all contacts who request to download it.
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- Nurture & Convert: The Multi-Step Content Marketing Strategy to Turn Visitors Into Sales
- The Keyword Research Tools You Need to Get the Job Done
- Tips for Successful Infographic Creation and Promotion (With Examples)
- Content Mapping Your Way Through the Customer Journey
- 3 Storytelling Techniques To Boost Your Brand
Small business marketing lessons from Oktoberfest
What your small business can learn from this 209-year-old Bavarian festival.
Why nostalgia marketing works so well
Whether it’s the smell of your mom’s cooking, hearing a song from your senior year of high school, or seeing an icon (be it a favorite toy or celebrity crush) from your childhood, there are many occasions, sensory inputs, and social situations that have the ability to ignite the yearning of yesterday to come rushing back. And that sense of nostalgia is being used by savvy marketers with a marketing strategy that’s appropriately called nostalgia marketing.
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5 practical steps to improve your cross-channel customer experience
Online shopping is big business. In fact, global retail e-commerce sales are set to reach a staggering $4.88 trillion by 2021.
Using multi-channel marketing to reach Aussie viewers
Does your marketing strategy consist of TV or YouTube advertising? Then you’ll definitely want to pay attention to the latest study by Analytics Partners, a global marketing consulting firm.
Find out how the most successful advertisers achieve remarkable results
A recent study conducted by the Boston Consulting Group (BCG) and Google has confirmed what we at Autopilot have known for quite some time: data-driven marketing allows brands to achieve better results.
Increase email conversion rates with personalized content
Did you know that personalized emails deliver six times higher transaction rates than non-personalized emails?
Counterintuitive content strategies to make your brand stand out
Organic traffic is the holy grail. It converts better, it’s evergreen, and once a post is ranking on Google, it doesn’t take much maintenance from you. Everyone agrees that organic traffic is essential.
The future is borderless and diverse for Generation Z - find out why!
We know that segmenting your customers based on generational groups — and tailoring your marketing messages to each group — can help you save money, increase sales, and drive conversions.
