image from Chase up missing contact details with this simple journey

Chase up missing contact details with this simple journey

Collecting data from contacts can be a tricky process. Particularly if contacts don't include all the information you need.
image from Create repeat customers to your e-commerce store by capturing each purchase event

Create repeat customers to your e-commerce store by capturing each purchase event

Do you know when each of your customers last made a purchase, what that purchase was, whether they’re returned to your website to view a different product, and how frequently they buy?

Weekly marketing tips, updates on trends, and strategy pointers.

image from Your Most Common Lead Nurturing Questions Answered

Your Most Common Lead Nurturing Questions Answered

The term “lead nurturing” has become a marketing buzzword. It’s one of those phrases that loses meaning the longer you stare at it.
image from Waiting list management

Waiting list management

The waitlist is an invaluable marketing tool when used appropriately. Here's how to capture those contacts and engage with them whilst they wait.
image from Sending emails to contacts that meet multiple criteria

Sending emails to contacts that meet multiple criteria

Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
image from How to use waterfall condition checks in your customer journeys

How to use waterfall condition checks in your customer journeys

Don’t go chasing waterfalls - simply implement them to filter contacts within your customer journeys.
image from How to identify lead source using UTM parameters

How to identify lead source using UTM parameters

UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
image from How to measure your customers’ experience

How to measure your customers’ experience

If you're not already using NPS in your marketing or sales follow ups, it’s about time you did, and we’ve got the journey to get you started.
Lead Management

Lead Management Blog

Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages:
1. Lead capture
2. Lead tracking
3. Lead distribution
4. Lead qualification
5. Lead nurturing

At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.