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30 mind blowing customer experience stats
What makes for a quality customer experience? The best way to answer this question is by retelling Fjord’s A Tale of Two Coffee Shops.
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Chase up missing contact details with this simple journey
Collecting data from contacts can be a tricky process. Particularly if contacts don't include all the information you need.
Create repeat customers to your e-commerce store by capturing each purchase event
Do you know when each of your customers last made a purchase, what that purchase was, whether they’re returned to your website to view a different product, and how frequently they buy?
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Your Most Common Lead Nurturing Questions Answered
The term “lead nurturing” has become a marketing buzzword. It’s one of those phrases that loses meaning the longer you stare at it.
Waiting list management
The waitlist is an invaluable marketing tool when used appropriately. Here's how to capture those contacts and engage with them whilst they wait.
Sending emails to contacts that meet multiple criteria
Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
How to use waterfall condition checks in your customer journeys
Don’t go chasing waterfalls - simply implement them to filter contacts within your customer journeys.
How to identify lead source using UTM parameters
UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
How to measure your customers’ experience
If you're not already using NPS in your marketing or sales follow ups, it’s about time you did, and we’ve got the journey to get you started.
