Randomly split contacts into two groups.
Request reviews from Stripe customers
If customers are engaged, 30 days after they become a customer, ask them to review your product on a review site like G2Crowd to build a positive reputation.
Thank new customers
When someone becomes a paying subscriber, thank them and remind them of the value of their plan.
Onboard new trials
When Stripe customers start a trial, help onboard them to the product so they're more likely to buy.
Convert trials to subscriptions
When Stripe customers start a trial, offer them help getting setup to convert them into a paying subscriber. Trial notifications help create a sense of urgency and get you useful feedback when they don't buy.
Post trial nurture
If customers don't subscribe during their trial - don't give up! The customer may not be ready yet! Send the customer useful email marketing content and build a relationship so you stay top of mind.