The 5 things that matter for fundraisers and not-for-profits

Here at Autopilot, we’ve been working hard to become the marketing automation solution of choice for not-for-profits and fundraisers.

In addition to currently working with over 70 not-for-profits across the globe, we provide special not-for-profit pricing, as well as a dedicated library of pre-designed templates ready to use for fundraising activities that address the 5 key things that matter in your marketing.

We know that charitable and not-for-profit organizations face a very particular set of marketing challenges. With limited time, resources, and budgets, organizations like yours need to create valuable experiences to raise awareness of an organization and cause, attract and retain donors, and truly make a difference.

To learn more, simply enter your email and our not-for-profit expert will reach out to you:

Nurture enquiries into donors

Turn leads into donors by nurturing them through an email content funnel. By automating the entire process, you can capture leads when they express their interest in donating, and send them on email follow up journey, to encourage them to donate.

Welcome new donors

Creating an effective automation workflow to welcome new donors is great for you and your recipient — it prevents you from having to manually send out every email and it means that your recipient will get all their personalized emails at the right time.

Encourage donors to reach milestones

Improving your donor retention rate involves ensuring a healthy pool of loyal donors to depend on — and the power of appreciation can go a long way in building this donor loyalty. Create powerful journeys that incentivise and reward you donors for their efforts

Re-engage former donors

Many not-for-profit organizations constantly lose donors and attrition is inevitable, with the average donor relationship lasting around 5 years. By sending contacts a personalized “thank you” email every time they donate, you increase the chances of them feeling valuable and inevitably sticking around.

Retain existing donors by staying in touch

Use the power of personalized communications to automate the process of keeping in touch with existing donors via a regular newsletter. By continually providing updates on the impact of their fundraising activities, donors are more likely to be re-engaged and encouraged to participate in your next campaign.

Hear what some of our amazing customers have to say

Homemade

For global agency HomeMade, delivering cost and time savings to charities through technology has been instrumental in the acquisition and retention of donors, hosting and growing events, and creating more impact in the world. 


With Autopilot, Homemade were able to:

  • Build campaigns with email open rates of over 60% and click through rates of over 12.5%;
  • Introduce Heads Up messages onto fundraising websites with over 80% open rates; and
  • Enable a charity to more than double their fundraising goals over the life of a campaign.

Equality Campaign

In 2017 the Australian Government conducted an unprecedented national survey on the question of legalising same-sex marriage. The Equality Campaign, the team behind the effort to win marriage equality for all Australians, had one goal: to get as many yes votes as possible.

With Autopilot, The Equality Campaign were able to:

  • Send timely reminders with email and SMS about events and the survey deadlines; and
  • Encourage the supporters to vote ‘YES’!