Score More Customers With This Digital Marketing Journey (Webinar Recap)

Brian on 2nd of Jul 2015

Score More Customers With This Digital Marketing Journey (Webinar Recap)

Today’s webinar, “How to Build a Customer Journey from Awareness to Close,” featured a mix of marketing minds: Instapage CEO Tyson Quick, Autopilot CEO Mike Sharkey, Autopilot CMO Guy Marion and Autopilot Demand Generation Manager Anne Fleshman. The crew shares hard-learned hacks and tactics that Instapage and Autopilot use to grow faster - that you can apply to your business today. Watch the replay here:

In this webinar, you’ll learn:

  • A proven method to attract, retarget and convert customers quickly

  • How to build a huge retargeting funnel through low-cost ad channels

  • The role of free, high-quality content to build trust with visitors

  • How to “boost” your content using Facebook ads

  • A secret sauce tactic to double landing page signups

  • The anatomy of a “Minimum Viable Page” to grow conversions

  • How to turn visitors into leads with targeted landing pages

  • Landing page best practices from years of research and testing

  • What to do to nurture leads to a sale, automatically

  • The key metrics to measure through every stage of the Digital Marketing Journey

The slide deck

Tweetable Takeaways

[tweetthis]Growth marketing in four words: Attract. Retarget. Land. Convert.[/tweetthis]

[tweetthis]Retargeted consumers are nearly 70 percent more likely to make a purchase compared to non-retargeted consumers.[/tweetthis]

[tweetthis]Use personal call-to-action phrases like “sign me up” or “save my spot” to increase landing page conversions[/tweetthis]

What were your takeaways from the webinar? How are you using behavior-based marketing in your company? Let us know in the comments.

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