How To Rally Around The Customer And Skyrocket Growth (Webinar Recap)

autopilot in Autopilot software on 4th of Jun 2015

How To Rally Around The Customer And Skyrocket Growth (Webinar Recap)

Today’s webinar featured Slack Director of Marketing Brad Morris, VentureBeat Analyst Wendy Schuchart, Autopilot CEO Mike Sharkey, and Autopilot CMO Guy Marion sharing their insights on how to improve the customer experience using marketing automation combined with a team messaging app. In addition to discussing how the role of marketing is changing and the key to creating satisfied customers, they live demo two examples showing how real-time automated messages creates better team alignment, transparency, and responsiveness. The first example helps teams rally around customers and respond quickly to urgent requests, and the second proactively supports customers based on key behaviors like signing up for a trial or becoming a paid user. Watch the webinar replay here:

In this webinar, you’ll learn about:

  • What marketing automation has to do with team communication

  • How to treasure every interaction with people

  • Why being customer-centric is the key to explosive growth

  • How internal Slack notifications can reduce your inbox by 60%

  • The power of word of mouth

  • How transparency builds trust with customers

  • Why turning detractors into promoters is crucial for your success

  • The what, why, and how of Net Promoter Score surveys

  • How relevant and immediate responses delight customers

The slide deck

Tweetable Takeaways

[tweetthis]Getting customer feedback builds empathy internally and helps the whole team stay in tune with customers.[/tweetthis]

[tweetthis]Marketing is no longer just about inbound and outbound awareness. It’s about the entire customer journey.[/tweetthis]

[tweetthis]How do you create satisfied customers? Respond quickly with highly relevant information.[/tweetthis]

What were your takeaways from the webinar? How are you prioritizing the customer experience in your company? Let us know in the comments.

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