June 14, 2020
The easiest way to communicate offers and updates to your customers
Communicate, communicate, communicate
Every business goes through periods of change. These changes can be as momentous as a company-wide digital transformation or a slight shift in operations or processes, such as adjustments to trading hours, changes in pricing, or a one-time promotion.
Regardless of what changes you are planning to make (or may make in the future), and what promotions you're looking to offer, the most important thing to do is to communicate this to your customers. After all, they are the ones most likely to be affected.
Using different channels of communication
This ‘Notify your customers of your new offer’ journey provides an efficient way for you to communicate with your contacts. For example, perhaps you own a restaurant and want to let your customers know that you are now accepting larger group bookings, or perhaps to confirm that you are still offering a takeaway service. Or maybe you manage a business in the fitness and lifestyle industry and want to tell your customers that they can now access your premises again, or can continue to enjoy free classes and workshops online.
This journey also adopts a multi-channel approach, allowing you to reach your customers where they are most engaged whether it be through Facebook, email, SMS, or on your website.