AB Split Testing + Custom Fields + Lob integration
Use Autopilot to create journeys that use the AB Split Testing, Custom Fields and Lob integrations.
Marketing Automation ideas to integrate AB Split Testing, Custom Fields and Lob.
Field Match to AB Split to Mail Lob Postcard
Field Match to Mail Lob Postcard to AB Split
Field Match to AB Split to Mail Lob Postcard
Field Match to AB Split to Update Field
Field Match to Mail Lob Postcard to AB Split
Field Match to Check Field to AB Split
Field Match to Update Field to AB Split
Showing 7 journey ideas for AB Split Testing, Custom Fields and Lob
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
About the Lob integration
Add a personal touch to your marketing by sending beautiful postcards to leads or customers as easily as you would an email.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the AB Split Testing integration, Custom Fields integration and the Lob integration.
Journey Triggers
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
AB Split
Randomly split contacts into two groups.
Update Field
Update a field to a specific value.
Mail Lob Postcard
Send a contact a personalized, physical postcard.
