Wufoo + Heap + Lead Scoring integration
Use Autopilot to create journeys that use the Wufoo, Heap and Lead Scoring integrations.
Marketing Automation ideas to integrate Wufoo, Heap and Lead Scoring.
Heap Event to Has Submitted Wufoo Form to Change Score
Heap Event to Has Submitted Wufoo Form to Change Score
Showing 2 journey ideas for Wufoo, Heap and Lead Scoring
About the Wufoo integration
Wufoo is an online HTML form builder that helps anyone create beautiful contact forms, online surveys and event registrations without writing a single line of code. Autopilot has this same capability with Capture forms. These can automatically submit leads into playbooks so you can follow up with email marketing campaigns and segment your customers based on their responses.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Wufoo integration, Heap integration and the Lead Scoring integration.
Journey Triggers
New Wufoo Form Submitted
Add a contact to a journey when they submit a Wufoo form.
Heap Event
Add a contact to a journey when they perform a Heap event.
Conditions
Has Submitted Wufoo Form
Check if a contact has previously submitted a specific Wufoo form.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
