Lob + AB Split Testing + Salesforce integration
Use Autopilot to create journeys that use the Lob, AB Split Testing and Salesforce integrations.
Marketing Automation ideas to integrate Lob, AB Split Testing and Salesforce.
Salesforce Campaign Trigger to Mail Lob Postcard to AB Split
Salesforce Campaign Trigger to AB Split to Mail Lob Postcard
Salesforce Field Changed to Mail Lob Postcard to AB Split
Salesforce Field Changed to AB Split to Mail Lob Postcard
Salesforce Field Changed to Mail Lob Postcard to AB Split
Salesforce Campaign Trigger to Mail Lob Postcard to AB Split
Salesforce Field Changed to AB Split to Mail Lob Postcard
Salesforce Campaign Trigger to AB Split to Mail Lob Postcard
Showing 8 journey ideas for Lob, AB Split Testing and Salesforce
About the Lob integration
Add a personal touch to your marketing by sending beautiful postcards to leads or customers as easily as you would an email.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Salesforce integration
Align sales and marketing with Autopilot's best-in-class Salesforce integration. Sync data bi-directionally, map custom fields, assign leads and trigger journeys based on lead status, campaign status and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lob integration, AB Split Testing integration and the Salesforce integration.
Journey Triggers
Salesforce Campaign Trigger
Add members of a Salesforce campaign to a journey.
Salesforce Field Changed
Add a contact to a journey when a particular Salesforce field meets your criteria (e.g. contains a particular word).
Conditions
Check Salesforce Field
Check if a Salesforce field is a specific value, or meets some other criteria (e.g. contains a particular word).
Check Salesforce Campaign Member Status
Check if a lead or contact has a specific status on a campaign.
Journey Actions
Mail Lob Postcard
Send a contact a personalized, physical postcard.
AB Split
Randomly split contacts into two groups.
Create Salesforce Opportunity
Create a contextual Salesforce opportunity.
Assign Salesforce Lead
Assign a lead in Salesforce and set their lead source and lead status.
Set Salesforce Campaign Member Status
Set a lead or contact's status on a Salesforce campaign.
Add Salesforce Task
Create a contextual Salesforce task.
Assign Salesforce Lead to Group
Randomly assign a lead in Salesforce from a group that you define, and set their lead source and lead status.
Update Salesforce Field
Update a Salesforce field to a specific value.
