Custom Fields + Lead Scoring + AB Split Testing integration
Use Autopilot to create journeys that use the Custom Fields, Lead Scoring and AB Split Testing integrations.
Marketing Automation ideas to integrate Custom Fields, Lead Scoring and AB Split Testing.
Field Match to Change Score to AB Split
Field Match to AB Split to Change Score
Field Match to Change Score to AB Split
Field Match to Check Field to Change Score
Field Match to Update Field to Change Score
Field Match to AB Split to Change Score
Field Match to Change Score to Update Field
Showing 7 journey ideas for Custom Fields, Lead Scoring and AB Split Testing
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Custom Fields integration, Lead Scoring integration and the AB Split Testing integration.
Journey Triggers
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
Update Field
Update a field to a specific value.
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
