Custom Fields + Lead Scoring + Google Ads integration
Use Autopilot to create journeys that use the Custom Fields, Lead Scoring and Google Ads integrations.
Marketing Automation ideas to integrate Custom Fields, Lead Scoring and Google Ads.
Field Match to Change Score to Add to Google Ads Audience
Field Match to Change Score to Remove from Google Ads Audience
Field Match to Add to Google Ads Audience to Change Score
Field Match to Remove from Google Ads Audience to Change Score
Field Match to Change Score to Update Field
Field Match to Update Field to Change Score
Field Match to Remove from Google Ads Audience to Change Score
Field Match to Check Field to Change Score
Field Match to Change Score to Add to Google Ads Audience
Field Match to Add to Google Ads Audience to Change Score
Field Match to Change Score to Remove from Google Ads Audience
Showing 11 journey ideas for Custom Fields, Lead Scoring and Google Ads
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Google Ads integration
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Custom Fields integration, Lead Scoring integration and the Google Ads integration.
Journey Triggers
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
Update Field
Update a field to a specific value.
Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
