Segment + AB Split Testing Integration
Use Autopilot to automate and integrate Segment and AB Split Testing.
Marketing Automation ideas to integrate Segment and AB Split Testing
Showing 20 of 171 Marketing Automation ideas using Autopilot's Segment and AB Split Testing integration.
About Segment
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About AB Split Testing
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Segment integration.
Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Actions
Send Segment Event
Send a contextual Segment Event.
AB Split
Randomly split contacts into two groups.
Playbooks