Segment + AB Split Testing + Custom Fields integration
Use Autopilot to create journeys that use the Segment, AB Split Testing and Custom Fields integrations.
Marketing Automation ideas to integrate Segment, AB Split Testing and Custom Fields.
Segment Event to AB Split to Update Field
Segment Event to Update Field to AB Split
Segment Event to Check Field to AB Split
Field Match to Send Segment Event to AB Split
Field Match to AB Split to Send Segment Event
Field Match to Send Segment Event to AB Split
Segment Event to Send Segment Event to AB Split
Segment Event to Update Field to AB Split
Field Match to AB Split to Send Segment Event
Segment Event to AB Split to Send Segment Event
Segment Event to AB Split to Update Field
Segment Event to Check Field to AB Split
Showing 12 journey ideas for Segment, AB Split Testing and Custom Fields
About the Segment integration
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Segment integration, AB Split Testing integration and the Custom Fields integration.
Journey Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
Send Segment Event
Send a contextual Segment Event.
AB Split
Randomly split contacts into two groups.
Update Field
Update a field to a specific value.
