Heap + AB Split Testing + Custom Fields integration
Use Autopilot to create journeys that use the Heap, AB Split Testing and Custom Fields integrations.
Marketing Automation ideas to integrate Heap, AB Split Testing and Custom Fields.
Heap Event to AB Split to Update Field
Heap Event to Update Field to AB Split
Heap Event to Check Field to AB Split
Heap Event to Update Field to AB Split
Heap Event to AB Split to Update Field
Heap Event to Check Field to AB Split
Showing 6 journey ideas for Heap, AB Split Testing and Custom Fields
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Custom Fields integration
Capture the data about your leads and customers that’s important to you. Use it to trigger journeys and personalize messages.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Heap integration, AB Split Testing integration and the Custom Fields integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Field Match
Add a contact to a journey when a particular field's value meets your criteria (e.g. contains a particular word).
Conditions
Check Field
Check if a field is a specific value, or meets some other criteria (e.g. contains a particular word).
Journey Actions
AB Split
Randomly split contacts into two groups.
Update Field
Update a field to a specific value.
